The UK search and rescue team flew from Heathrow on Saturday, and a second flight left East Midlands airport, Nottingham, carrying staff and supplies such as blankets, bound for the air force base in Islamabad.
Aid flights
Also in the region is a 14-strong team from the Scotland-based International Rescue Corps.
Spokesman John Ryan said the team had temporarily split into three sections, with an advance party of five already en route by helicopter to Pakistan-administered Kashmir.
The team would be assessing the situation and determining what the search areas would be, before another party followed on Sunday evening, and a third - carrying the bulk of equipment and supplies - on Monday, he said.
He said that following advice from local officials they were likely to be heading for the hard-hit rural areas of the region.
Foreign Secretary Jack Straw said the government's initial pledge of help could be increased.
"We will monitor the situation very carefully and if more is needed - either in terms of money or in terms of staff - that will be sent," he said.
British charities have been organising their response to the disaster, with Oxfam GB, Unicef UK, British Red Cross, Save the Children, Muslim Aid and the Kashmir International Relief Fund already having launched appeals.
The Disasters Emergency Committee, an umbrella organisation of some 13 agencies, will meet to discuss the disaster on Monday.
Family 'lost everything'
London-based relief agency Muslim Aid said it had made £100,000 immediately available.
Sir Iqbal Sacranie, secretary general of the Muslim Council of Britain, said: "We are sure that British Muslims will be generous in sending aid to the affected regions, especially in this holy month of Ramadan."
"It's because people are desperate to find out if their relatives are OK," he said.
Ishfaq Ahmed, chief executive of the Kashmir International Relief Fund, London, said the feeling among Kashmiri communities in Britain was "total devastation".
One man living in Scotland said his wife, two children and extended family in Abbottabad, around 75 miles (120km) north west of Islamabad, had survived but lost their house, land and orchid farm - the family's source of income.
They fled to stay with relatives in Rawalpindi, but have been so traumatised they have found it difficult to talk on the phone, he said.
"This thing scared the hell out of them. My father is head of the whole family, I have never seen him in such a state. Yesterday he could not even talk to me.
"It is so difficult to be here alone. I have no idea what they are going to do, at the moment I am just trying to console them."
Pakistan's High Commissioner in London, Dr Maleeha Lohdi, told the BBC it was advising against travel to the area to allow relief efforts to get under way.
The 7.6-magnitude quake hit Pakistan, Afghanistan and northern India at about 0850 local time (0450 BST), wiping out several villages in Kashmir and injuring more than 42,000 people.
"Four of my housemates are from Muzaffarabad and every single one of them has lost a loved one in this tragic earthquake"
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